Signage
Design
Effective signage serves as a silent salesperson, guiding and influencing customer decisions. Strategically designed signs can increase foot traffic and drive sales by capturing attention and conveying key messages succinctly.
76%
of consumers have entered a store or business they had never visited before based simply on its signs. - FedEx
60%
of businesses reported a positive boost in sales from enhancing their signage. - Excel Signs
68%
of consumers believe that a business' signage reflects the quality of its products or services. - FedEx
50-60
times per month, the average storefront sign is seen by anyone living within 5 miles of the location. -AlphaGraphics
What's Signage Design?
Signage is the strategic design of visual displays that guide, inform, or attract audiences in physical spaces like events or stores.
Most common Signage pieces include:
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Event Banners
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Directional Signage
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Billboards
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Storefront Signs
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Hanging Banners
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Backdrops/Step-and-Repeats
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Registration Desks & Kiosks
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Floor Graphics
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Infographic Panels
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Window Graphics
Process Overview
Effective signage is more than decoration; it’s a functional design tool that guides, informs, and reinforces brand identity in physical spaces. Each piece must balance clarity, visibility, and visual impact.
Here’s how the process unfolds:
Discovery & Site Context: Purpose, location, audience, and environmental factors are analyzed to inform the signage strategy.
Concept Development: Initial sketches and layout ideas explore messaging, hierarchy, materials, and scale.
Design & Visualization: Signage designs are created with branding, readability, and placement in mind—mockups included.
Feedback & Adjustments: Designs are refined based on review, ensuring clarity, compliance, and visual alignment.
Final Files & Production Support: Print-ready files and production specs are delivered, with vendor coordination available if needed.