Packaging
Design
Strong packaging design captures attention, communicates brand values, and influences purchasing decisions, boosting sales, enhancing customer experience, and building lasting brand recognition and loyalty.
72%
of American consumers say their purchasing decision is influenced by the packaging design. -Ipsos
67%
of consumers stated that the materials used to package a product often influence their purchase decisions. -Ipsos
81%
of consumers agree that packaging design can influence their gift selection. -Ipsos
42%
of consumers are more likely to share a product image on social media if it comes in unique or premium packaging. -Meteor Space
What's Packaging Design?
Packaging design is the creation of visual and structural solutions that protect, present, and promote products on shelves or online.
Most common Packaging Design pieces include:
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Product Boxes
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Bottles & Labels
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Pouches & Sachets
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Tubes & Jars
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Blister Packs
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Hang Tags
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Wrappers & Sleeves
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Shipping Boxes
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Gift Sets & Bundles
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Eco-Friendly or Recyclable Packaging
Process Overview
Great packaging does more than protect; it attracts, communicates, and connects with consumers. Every detail is considered to create a functional, branded, and shelf-ready experience.
Here’s how the process takes shape:
Discovery & Product Insight: Product details, target audience, and retail environment are analyzed to define packaging needs.
Structural & Visual Planning: Format, materials, dielines, and visual hierarchy are planned for function and impact.
Design & Branding Application: Graphics, typography, and brand elements are applied to the structure with visual consistency.
Feedback & Refinement: Designs are reviewed and refined for clarity, compliance, and visual appeal.
Production-Ready Delivery: Final files are prepared with print specifications and dielines, ready for manufacturing.