Collateral
Design
High-quality marketing collateral reinforces brand identity and provides tangible touchpoints for customers. Effective collateral materials can significantly influence purchasing decisions and enhance perceived professionalism.
70%
of consumers are more likely to remember something they've seen in print, such as brochures, than digital content. -YourGMS
74%
of employees feel they're missing out on company news due to ineffective internal communication, emphasizing the need for well-developed internal collateral. -Oak Engage
89%
of venture capitalists expect a stellar pitch deck during fundraising, emphasizing the importance of well-crafted company decks. -SketchBubble
72%
of people judge a company or individual based on the quality of their business cards. -GraphicsZoo
What's Collateral Design?
Collateral refers to branded printed or digital materials used to support marketing, communication, and sales across various customer touchpoints.
Most common Collateral pieces include:
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Business Cards
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Brochures
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Flyers
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Presentation Decks
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Postcards
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Letterheads
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Envelopes
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Product Sheets
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Sales Folders
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Event Invitations
Process Overview
Collateral design turns brand strategy into tangible tools: brochures, flyers, pitch decks, menus, and more; each crafted to inform, persuade, and leave a lasting impression.
Here’s how the process works:
Discovery & Objective Setting: Project goals, audience, usage, and format are defined to shape the collateral’s purpose.
Content & Structure Planning: Information is organized into a logical, engaging flow for clear communication and impact.
Design & Layout: Typography, imagery, and layout are designed to reflect brand identity and message hierarchy.
Feedback & Refinement: Designs are reviewed and adjusted to ensure clarity, consistency, and visual alignment.
Final Assets Delivery: Print-ready and/or digital files are provided in all necessary formats for production or distribution.